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Chairman of the Board

Mehmet Gönenç

Chairman of the Board of Serapool Porselen Industry and Trade Inc.

Dear Stakeholders, Valued Business Partners and Colleagues,

We embarked on our journey in the 1990s as Turkey’s first porcelain pool tile manufacturer. Today, we continue to crown our success by adding value-driven investments, innovative products and global partnerships to our legacy.

As one of Turkey’s proud pioneers in its field, we are honored to have contributed hundreds of new products, functional solutions and dozens of patented designs to the industry with the strong experience we have accumulated. In a world that is constantly evolving, channeling our energy into change and progress, always striving for excellence, and pursuing quality remain at the core of our corporate culture.

Driven by this culture and the belief that “no two days should be the same,” we strive to elevate our work and move closer to perfection. Our goal is to increase our presence across the globe and become the preferred choice of more and more people each year with our differentiated products and services.

Our top priority is to anticipate user needs in advance, bring to life functional designs that make them happy, and reduce imports by investing in strategic products. Since the day we were founded, we have considered it our greatest duty to design the products people truly need, in line with the name Serapool Porcelain, and to create collective satisfaction with our suppliers, employees and end users without compromising universal values.

While continuing to contribute to Turkey's development, we will keep producing, leading and proudly representing our country around the world. We extend our gratitude to all our employees, customers and business partners who contribute to our goals, believe in us, walk this path with us and stand by our side. Together, always forward…